Staples Signs
Then we talked about our elevator pitches and went on to Branding Matrices.
Apps Used to Compare:
- Groupon
- 111 Things - Bucket List
- Dream Bucket List
- Bucket List PRO
- iWish
- Complete Your Bucket List (my app)
Opposites Used:
- Personal vs. Not personal
- No savings vs. Good savings
- Complicated vs. Simple
- Cheap vs. Expensive
- Customizable vs. Stagnant
- Independent vs. Group
Final Matrices:



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